Important Questions And Answers

Why should we hire you and a not local firm with many agents and listings?

You will have Bill's attention. You hire Bill. You get Bill. You will have his cell phone number and 24/7 access. Bill works with absentee owners and seniors in Mashpee.

Bill will not be distracted, giving you excuses as he juggles dozens of listings in different towns. He will not be pressured and pulled away from your listing to manage, motivate and solve the problems of a multitude of office associates and assistants. You will not have to worry about what is happening with your listing, or too often with other agents, not happening. Through continuing communication, you will have confidence that Bill is working hard on your behalf to achieve the results you deserve, a timely sale at an advantageous price.

You will not have to worry about what is happening with your listing, or - too often with other agents - what's not happening. Through continuing communication, you will have confidence that Bill is working hard on your behalf to achieve the results you deserve, a timely sale at an advantageous price.

Several local national franchise firms promise great exposure for my home, can you say the same?

Technology has changed the way real estate is marketed.

Every listing that is posted on MLS [Multiple Listing Service] is then captured by all other real estate marketing sites, such as Zillow, Trulia, Realtor.com and more. Regardless of who you hire, your listing will appear everywhere and be available to everyone with a cellphone.

Do you focus on marketing to other agents rather than finding a buyer yourself? Is this true?

Yes and no. Very perceptive.

I do both. Of course, I look for buyers but at the same time I try to find cooperative agents with qualified clients.

Historically, on the Cape, listing agents directly procure only about 20% of buyers. This means that the overwhelming majority, 80% or better odds, the buyer of your home will be come from Bill's effort in locating a cooperating agent with the right motivated buyer. This cooperating agent may be in Mashpee. But he or she could be in Falmouth, Boston or New York. Bill will continue to broaden his outreach until a qualified buyer is found.

Immediately upon choosing Bill as your marketing agent, he will begin ramping up the activity level, and then will keep the momentum building. Bill's marketing strategy creates continuing activity, getting your home sold on your terms.

How do you propose to help me get a fair or better price for my Mashpee home?

As a savvy consumer, you may interview several real estate agents and agencies before selecting the right agent to represent your interests.

Carefully listen to these agents.

What do they know that you don't already know? What are they going to do that you aren't prepared to do yourself?

You can do the math. You will be paying for a premium price for a premium service. Make sure there is value in that service. You need and deserve top quality professional representation. You need and deserve someone who is going to work hard after the listing agreement is signed.

Every agent making a presentation is going to be using the same comparable market data to arrive at a reasonable fair market range of values. Through word of mouth regarding area sales, you, in all probability, already have a good handle on what your home is worth. For example, most owners in Southport or Popponesset or New Seabury, know the recent sale prices for other houses in Southport, Popponesset or New Seabury. It's public record. It's in the Mashpee Enterprise and the Cape Cod Times.

This is research and math. You arrive at a range of values. Then, you can decide to list at the lower range for a quick sale or, if you have time and Bill's representation, you reach for the upper rung of the range.

Bill will provide you with constant feedback from cooperating agents and prospective buyers. You will know exactly where your home stands in relation to the marketplace.

I understand that when selling a home in Mashpee that the buying pool is small. So, how long should I expect to wait before my home is sold?

Bill's motto is "I deliver the MORE." You should not expect to wait. You should expect full commitment. You should expect activity.

From Day One, you should expect a motivated agent to be working hard to generate lots of activity and lots of showings. This strategy takes hard work. Hard work isn't pretty. You do not need - and you do not want - an agent whose "work" days primarily revolve around dressing up for the office and then going to lunch with friends.

With hundreds of thousands of dollars at stake, you don't need another friend or a celebrity agent who makes a great pitch and then passes you off to subordinates.

You need an experienced, aggressive salesperson. You have relocation plans. Selling your home in Mashpee should not be someone's part-time or interim job. Your agent must be a diligent worker who is constantly preparing direct mail pieces and working the phones. You need an experienced professional who understands the work involved and is committed to putting his nose to the grindstone until mission accomplished.

Bill understands this commitment to hard work. It is diligence. Bill appreciates the confidence you show in him, and Bill doesn't intend to let you down.

I understand that when selling a multi-million dollar home in Wellesley that the buying pool is small. So, how long should I expect to wait before my home is sold? I have heard that it can take from six months to two years.

Bill's motto is "Diligence is the difference." You should not expect to wait. You should expect full commitment. You should expect activity.

From day one, you should expect a motivated agent to be working hard to generate lots of activity and lots of showings. This strategy takes hard work. Hard work isn't pretty. You do not need and you do not want an agent whose "work" days primarily revolve around dressing up for the office and then going to lunch with friends.

With a seven-figure investment at stake, you don't need another friend or a celebrity agent who makes a great pitch and then passes you off to subordinates.

You need an experienced, aggressive salesperson. You have relocation plans. Selling your luxury home in Wellesley should not be someone's part-time or interim job.

Your agent must be a hard worker who is constantly preparing direct mail pieces and constantly working the phones. You need an experienced professional who understands the work involved and is committed to putting his nose to the grind stone until mission accomplished.

Bill understands this commitment to hard work. It is diligence. Bill appreciates the confidence you show in him and Bill doesn't intend to let you down.

So, you're saying that you focus on finding other agents to find that one buyer who will buy my house?

That is almost correct.

Again, Bill will work to find a buyer himself. However, since the percentages clearly show with a high probability that a qualified buyer will be found through agency cooperation, yes, Bill's marketing emphasis will be in reaching and motivating those cooperating agents.

Now, the following is important to carefully consider.

Bill's emphasis will NOT be on finding ONE interested party but SEVERAL interested parties.

Think of what happens at a luxury art auction.

You want to create this same atmosphere and excitement.

You own a sought-after property. The buyer of your Mashpee home will in all likelihood be a smart, successful person who understands negotiations. If they realize that they are the sole bidder, they will play hardball. However, if they know that there are several bidders, they will naturally want to win, whether the prize is a distinctive painting or a distinctive home.

You want buyer competition. It is the competitive urge to win that will give you the negotiating edge resulting in the highest price offer under the best terms.

From the moment the listing agreement is signed, Bill will be thinking about finding not one agent with one buyer but several agents with several buyers.

You want buyer competition. It is the competitive urge to win that will give you the negotiating edge resulting in the highest price offer under the best terms.

From the moment, the listing agreement is signed, Bill will be thinking about finding not ONE agent with ONE buyer but SEVERAL agents with SEVERAL buyers.

Are you saying that print advertising doesn't work?

Most of the print advertising you see in our local newspaper and glossy magazines is almost completely ineffective. Sadly, the main purpose of these pretty ads is simply to placate an owner whose property has little activity.

Print is not the answer. Today, a strong online listing is important. Here's another fact: 90% of Cape Cod buyers search online and when Bill puts your home online through MLS and as many as forty other national websites, your home will be available to be seen by 98% of the market.

That's a start. The work is then to get cooperating buyers and prospective buyers to the listing and then, to your house.

Still are you saying that showcasing a beautiful home is not the best way to sell it?

Showcasing is important, but only one part of a successful marketing program.

Buyers of retirement and second homes in Mashpee are, by definition, successful. They want and are able to afford the best. However, this is important, they insist on value.

Value is a very important word in Bill's marketing. What characteristics justify the asking price?

No one regardless of income or assets wants to overpay. Even in remodeling situations, buyers demand value. Bill will work with you to identify the value characteristics that differentiate your home from similar market offerings. Then, Bill will be sure that all cooperating agents see and clearly understand why your home is a smart financial choice for their clients.

Your buyer will see - must see - your home as a "good deal."

Several agents I've interviewed are on teams. Is this good, and are you on a team?

Today, the new trend of the moment in real estate offices is forming “TEAMS.” It’s almost like fourth grade, with agents in real estate offices asking each other, “Will you be my friend and be on my team?”

Why do you need a team who is probably running in circles and accomplishing little?

Answer is you don’t.

What you need is one hard-working agent with the knowledge and experience to get your unit sold, at the best number possible, with the least delay and drama.

I have a business background and what I feel are good marketing ideas. In the past, I've gotten the feeling that agents aren't interested in my input. What is your policy?

By definition, owners of distinctive homes in Mashpee are successful. Many are very knowledgeable in business matters. Why not take advantage of this expertise?

And, who knows your unit better than you?

You won't have to ask. From day one until the closing, Bill will actively solicit your input and cooperation in providing access and displaying your home to its best advantage.

This is not always the case with others. Many agents are constrained by franchise and corporate rules. Even many principals of firms are leery of playing favorites with their own listings.

This should not be your situation. Mashpee Realty is a small boutique agency. You will be dealing directly with Bill.

What about those tattoos?

I loved my wife very much. The last few years of her life were hard. One friend who helped me through this time happened to be a tattoo artist. That’s it.

Now, the big question, why have I never heard of you?

Please read my bio on this website.

For fifty years, I have writing and teaching real estate. Many of my students have been other real estate agents.

Giving back, I wrote free business and real estate courses for returning members of the military. You are invited to take any of these courses on my motivational website Success.org.

I grew up in Wellesley. I went to Wellesley High School and then on to U Mass, Boston and earned a Master's Degree at Boston College.

Now, in my seventies, I have decided to practice what I preach. Being happy is doing what you love doing, and I love selling real estate.

I was recently involved as a sales advisor on several multi-million dollar homes on Cape Cod. I enjoyed working on these transactions. Now, living in Mashpee, I want to provide the same services to the owners of distinctive homes in my new hometown.

This is a smart choice for me and I believe that selecting me as your marketing agent will prove to be a smart choice for you.

Here is my pledge.

I pledge to provide my clients with an extra level of personal service. In return for their trust and the opportunity to represent then, they will not doubt that I will be working very hard on their behalf to get their homes sold in a timely fashion at an advantageous prices.

Let's work together.

Please call me at 508-420-1800.