 Misdirected MarketingHello, I'm Bill FitzPatrick, President of Mashpee Realty. In many listing presentations, you will hear competing agents describe their strategies to locate that one perfect buyer for your home. Yes, most agents are focused on finding the buyer for your home. This sounds right. However, it is wrong. This "find the buyer" focus of the majority of Cape agents is misdirected. The listing agent's marketing focus should be: "Find the cooperative agent." Here are the facts. Cape Cod real estate sales statistics clearly show that this "find the one buyer" strategy is a misplacement of energies. Historically, on the Cape, listing agents directly procure only 20% or fewer of eventual buyers! This means that the odds are 80%+ that the buyer of your condo will result from my direct actions in locating a cooperating agent or a relocation company with the right motivated buyer. This cooperating agent probably works on the Cape. But he or she could be in Dover, Weston, Newton, Bosto, Rhode Island or New York. I will use my network of connections. I will use MLS. I will use direct mail. I will work every day broadening my outreach until an agent with a qualified buyer is found. This is not grunt work left to unmotivated assistants or office staff. As your personal representative, this is work that I do. This is my job and my personal pledge to you. I keep you involved with solid, relevant current advice. This is the work of being a successful real estate agent. It is finding that cooperating agent or relocation company with the right client. And, it is previewing comparable properties. It is refining the marketing strategy with you. It is work. It is getting the job done. Expect results. I work hard. Immediately, as your marketing agent, I will begin to ramp up the activity level. I will keep the momentum building. My marketing strategy creates continuing activity with the goal of generating multiple offers while getting your home sold in a timely fashion and on your terms. Call or text me at any time 508-420-1800. Misdirected Marketing | The Worst Thing | Value, Value, Value | Negotiating Pricing | Selecting An Agent | Give Me A Reason | Investing  |
